Your social media presence is a reflection of you and your brand. So it makes sense to have a branded link in your bio, rather than using a third-party tool that could dilute your brand. By doing this, you’re ensuring that your traffic goes where you want it to – to your own website or blog.
There are lots of “link in bio” tools out there!
Looking for an easy way to share your most important links with your social media followers? Look no further than hosting your own page! This way, you can keep track of your traffic analytics and avoid being used as free advertising by other services. Plus, you can customize where you want to direct your incoming traffic.
So why not give it a try?
Have your own page (or website) – completely branded and authentically you. It’s perfectly mobile-responsive, and super easy to update whenever you need to!
Benefits of Your Own Instagram Link Page
1 – Establish Yourself Online
Somewhere along your journey of building an online presence with your social media, you forgot about the marketing power that lies within the pages of your own website.
You prioritize a 3rd party service over having your own website, which in the end, gives you very little in return.
Let’s stop with focusing attention on other platforms and bring the attention back to your own website.
2 -Build On A Solid Foundation
Your own website is the foundation for you to build a stable business and set yourself up for success long-term.
The function of social media is to get your brand front and center in front of your ideal clients and guide them to your website. You have zero control over social media and who wants to build their entire business on someone else’s platform?
3 – Gain Trust With Your Visitors
- Increase your imapct with your own links page.
- You’ll be able to brand yourself , have a professional online presence and credibility.
- You become the proud owner of your new online home that you can do what you want and share who YOU really are.
4 – Your Business – One Platform
- Simplify and Scale
- How many platforms are you using right now to operate your business?
- Everything you do should be initiated from your website.
When you are managing your forms, payments, landing pages, email, courses/programs, the infamous links page… you are making things WAY more complicated than they need to be.
Linktr.ee, is not a good solution for your Instagram bio and here’s why:
1 – Sacrifices Your Branding
With the free version of Linktr.ee you have access to only a handful of color schemes that likely do not fit your branding and this is not helping you establish yourself online through your personal branding.
2 – Your Do Not Have Your Own Domain (URL)
The link on your Instagram profile is a Linktr.ee link like https:// linktr.ee / yourname which is not helping you grow your business. In fact, you are loosing prospective clients without even knowing it.
3 – No Direct Access To Your Own Website
You are missing out on an opportunity to link directly to your website on your Instagram bio. Your own website supercharges your growth because you have your personal space online that you own.
4 – No Guarantee The Link Will Work
Linktr.ee links could be banned and/or marked as spam by Instagram at any time with no notice – leaving you with a broken link on your Instagram bio. You are relying on another platform that you do not own or have any control over.
This has happened with Linktr.ee before and could happen again.
Side note: This happens with other 3rd party platforms as well. If you are not using your website as the foundation for your business, it will come back to bite you in the butt!
5 – You Don’t Have Much Personalization At All
Linktr.ee doesn’t give you the option to add photos or a little bio at the bottom of your links for people to get to know you more. You need your personality to shine everywhere – and your Instagram bio link is often the first place people are going to have an interaction with you.
6 – Linktr.ee Is Going To Cost You Money
The pro version of Linktr.ee allows you to customize your color scheme and add a short description in addition to some other features – for a monthly fee. Every penny counts and you could be doing the same thing for free on your own website.
7 – You Are Hurting Your SEO
Every time a person clicks the link in your Instagram bio and lands on your website, it helps Google see that you have a legitimate business and are offering value – in turn this helps to boost your Google rankings. Meaning, people search for specific keywords and you show up! How cool is that!
By using Linktr.ee, you are giving away this ranking to them instead.
8 – You Don’t Have An Easy Way To See Analytics
3rd Party apps like Linktr.ee give you no easy/free way to track analytics and figure out if your links are converting. ? With your own website you are able to see exactly who goes to where on your website.
Let’s discuss a strategy for you and set you up for success!
Website and marketing roadmap for coaches and consultants
You know your expertise can change lives, but without a clear strategy, your website and marketing may feel like a guessing game.
