Every web design business runs on its tools. The right stack means fewer headaches, faster delivery, and better results for your clients. The wrong stack means hours lost to workarounds, disconnected systems, and monthly fees that add up fast.
At JoLi Design Solutions, we’ve been intentional about every tool in our tech stack. We choose platforms that are self-hosted where possible, tightly integrated, and built to scale with the businesses we serve. Here’s exactly what we use — and why it made the cut.
1. The Fluent Ecosystem
Our approach to comprehensive, connected business solutions
Instead of juggling multiple tools that don’t talk to each other, we’ve built our client systems on the Fluent ecosystem — a suite of WordPress-native plugins designed to work seamlessly together.
Everything syncs perfectly: your email list knows when someone makes a purchase, your forms trigger the right automations, and your systems scale together. It’s like having a perfectly orchestrated business symphony.
FluentCRM
Email marketing & automation that actually converts
What it is: A powerful WordPress-based email marketing and CRM system with advanced segmentation, behavioral triggers, and automation sequences.
Why we love it: FluentCRM lives on your website, so you own your data completely. No monthly subscriber fees, no arbitrary limits, and deep integration with everything else on your site.
No Zapier. No stacking monthly fees. No wondering why your booking confirmation didn’t fire.
Self-hosted email marketing and CRM, right inside WordPress.
- Contact management with smart tags and segmentation
- Automated email sequences for lead nurturing, onboarding, and follow-ups
- Visual automation builder for multi-step workflows
- Detailed open rate, click rate, and campaign analytics
- One-time purchase — no monthly subscription fees
- Replaces: ActiveCampaign, Mailchimp, ConvertKit
FluentForms Pro
Advanced form building that captures the right leads
What it is: A drag-and-drop form builder with conditional logic, multi-step forms, payment integration, e-signatures, and advanced anti-spam protection.
Why we love it: FluentForms creates beautiful, conversion-focused forms that integrate perfectly with your CRM and payment systems. No more lost leads or clunky integrations.
- Inquiry forms, intake forms, and lead capture pages
- Legally binding electronic signatures (Fluent Signature add-on)
- Conditional logic so forms respond to what the user enters
- Direct integration with FluentCRM for automatic contact creation and tagging
- Replaces: Gravity Forms, Typeform, JotForm, DocuSign
FluentBooking
Calendar scheduling built for service businesses
What it is: A WordPress-native scheduling tool for Discovery Calls, Kickoff Calls, and client appointments — embedded directly on your site.
Why we love it: Your scheduler lives on your domain, triggers your CRM automations, and requires no third-party subscription.
- Discovery Call and Kickoff Call scheduling embedded directly on your site
- Automated confirmation and reminder emails
- Buffer time, availability rules, and team scheduling support
- No third-party platform required
- Replaces: Calendly, Acuity Scheduling
FluentCart
Ecommerce that integrates with your marketing
What it is: A complete WordPress ecommerce solution with checkout optimization, subscription management, and deep CRM integration.
Why we love it: FluentCart isn’t just about selling — it’s about creating customer journeys. Every purchase triggers the right email sequences and unlocks the appropriate content.
- Sell coaching packages, website services, and digital products
- Payment plans and one-time payments
- Direct integration with FluentCRM for post-purchase automation
- No transaction fees beyond your payment processor
- Replaces: ThriveCart, Kajabi’s payment system, WooCommerce for simple offers
Fluent Community
Membership & community platform that builds loyalty
What it is: A complete community and membership platform with course delivery, discussion spaces, and member management — all on your WordPress site.
Why we love it: Your students and members stay on your platform, not someone else’s. And it connects directly to FluentCRM so enrollment, tagging, and follow-up happen automatically.
- Host courses, coaching programs, and membership communities
- Custom spaces, posts, and member management
- Integrates with FluentCRM for automated enrollment and tagging
- Your students and members stay on your platform, not someone else’s
- Replaces: Circle, Kajabi, Teachable, Thinkific
Why this matters for our clients: Instead of paying for five separate platforms that may or may not sync correctly, everything runs on one site. Lower costs, more control, and automations that actually work because they don’t depend on third-party connections.
2. Bricks Builder
The foundation for beautiful, fast websites
What it is: A visual WordPress page builder that creates clean, optimized code without the bloat. Full design freedom with professional-grade performance.
Why we love it: Bricks strikes the perfect balance between design flexibility and technical performance. We can build exactly what we envision while generating clean HTML and CSS that search engines love — no compromising between beautiful and functional.
Most WordPress page builders generate messy code, slow down load times, and create sites that are painful to hand off or maintain. Bricks is different.
Why we chose Bricks Builder:
- Performance-first architecture — lightweight code that doesn’t slow your site down
- Full design control with visual drag-and-drop plus direct CSS and JavaScript access
- No lock-in — your content isn’t trapped in a proprietary format
- Query loops and dynamic data for sites that display real content
- One-time license — no recurring subscription
- Active development with a strong community
What this means for clients:
- Clean code that means fewer technical issues over time
- Mobile-perfect responsive design on every device
- Fast load times that improve user experience and SEO
- A website that looks like your brand, not a template
3. MainWP
Centralized site management behind the scenes
What it is: A self-hosted WordPress site management dashboard that gives us a command center for every client site we maintain.
Why we love it: Instead of logging into each client site individually, we manage everything from one place — efficiently and proactively. This is the engine behind our Care & Support Plans.
What MainWP handles:
- Plugin and theme updates across all sites, reviewed and applied safely
- Security monitoring with alerts for vulnerabilities and suspicious activity
- Daily automated backups stored offsite
- Uptime monitoring so we know immediately if a site goes down
- Malware scanning on a regular schedule
- Bulk management tasks that would take hours site by site
Our clients don’t need to think about any of this. That’s the point.
4. Google Workspace
The collaboration hub that keeps everything running
What it is: Our email, file storage, document collaboration, and communication platform — Gmail, Google Drive, Docs, Sheets, Calendar, and Meet.
Why we love it: It just works. Everywhere, all the time, on every device. When you need to share a file, collaborate on content, or jump on a quick call, there’s no friction.
How we use it:
- Gmail — professional email with powerful filtering and organization to keep client communication clear
- Google Drive — centralized storage for client brand assets, project files, and shared resources
- Google Docs & Sheets — proposals, content drafts, project documentation, and collaborative editing
- Google Meet — our platform for Discovery Calls and Kickoff Calls
- Google Calendar — scheduling, reminders, and keeping projects on track
Google Workspace keeps our communication professional and our files organized. For a business built on clarity and follow-through, that matters more than it might seem.
5. Notion
Our internal business brain
What it is: An all-in-one workspace that combines notes, databases, project management, and collaboration tools — and the platform where every active client gets their own dedicated portal.
Why we love it: Notion adapts to how we think and work. We use it for project management, SOPs, content planning, documentation, and building the Client Portals our clients use throughout every project.
What lives in Notion for our clients:
- Project task list organized by phase, always up to date
- Key milestones and target launch date visible at a glance
- Shared assets and resources — brand files, content, links, all in one place
- Message center for notes, questions, and feedback between calls
What lives in Notion internally:
- SOPs and workflows for every repeatable process
- Content calendar for blog posts, social media, and campaigns
- Onboarding templates and project checklists
- Business documentation — if we run it more than once, it lives here
No more digging through email threads to find what was decided. Everything is in one place and always current.
The Common Thread
Look at this list and you’ll notice a pattern: wherever possible, we choose tools that are self-hosted, integrated, and built to scale — not platforms that charge you more as you grow or hold your data hostage.
That philosophy isn’t just how we run our own business. It’s the foundation of everything we build for our clients. A JoLi website isn’t just a pretty front end — it’s a complete marketing ecosystem built on owned infrastructure, with connected systems and no unnecessary monthly fees eating into your margins.
Curious what a setup like this could look like for your business? Start with a Discovery Call — we’ll walk you through exactly what we’d recommend.
