3 Reasons You Need To Build An Email List

Email Marketing

laptop with little envelopes - why do you need email marketing

Do you have an email list? I ask because research shows that email marketing is the number one source of revenue.

Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

If you want to build strong client relationships, it’s important to have an effective tool to communicate with the people who matter most to your business and keeping your business in front of your prospective clients through email updates, ensures that they remember you.

Let me share with you 3 reasons why you need an email list.

laptop with @ symbol for email marketing

1. Your email list is the only thing you have control of (besides your website)

In my opinion, social media is absolutely essential to growing a profitable and engaged online business and community.

It connects you to your audience, allows you to share relatable pieces of your life, and builds that know, like and trust factor with your ideal client.

But only growing your community online can come with one big flaw.

You can’t control it. 😩

You don’t own Instagram or Pinterest or any of the other social media sites that you’ve spent so much time growing.

They could easily flip a switch and change everything. You don’t own your social media contacts, friends and followers lists, but you do own your email list.

In fact, not too long ago, the algorithm for Facebook pages changed, forcing you to pay to promote your posts if you want more than a handful of your community to see your updates. Yikes.

Luckily, you do control your email list. It’s all yours! No matter what changes happen within social media platforms, you’ll still have an email list full of ideal clients who are there to open your emails and read your most important updates.

2. Email subscribers are more likely to purchase from you, enroll in a course, hire you, etc.

If you intend to sell products and services then you need an email list. People hate getting useless spam in their inbox, but they’re willing to scroll through an Instagram feed full of photos from people they’ve never talked to.

Most people are less picky about who they “follow” on social media versus who they subscribe to via email.

So, if someone subscribed to your email list? It means your message resonates with them, they like your content, and they want to hear more from you.

And they might just want whatever it is that you’re selling!

For those reasons, it’s incredibly important to take care of your email subscribers. Not only are they going to be the most engaged members in your community, but they’ll also be your most loyal customers. This is your tribe.

3. It’s the easiest way to communicate

Lastly, an email is the easiest way to share content, offerings, and to keep in touch. Not everyone will check your Instagram or your blog everyday. But what will they do?

They most likely check their email everyday. So, if you have something important to share, and want to be sure that your audience receives it, then an email list is an excellent medium to keep in touch.

What to do now?

If you don’t have an email platform, go get you one now! Mailerlite is great and highly recommend it. Plus, it’s free to start! I have become a HUGE fan of FluentCRM! Definitely check this out and get in touch if you have questions about it. You will be really amazed… and… it’s a yearly license with unlimited subscribers!

Lisa Williams

Lisa Williams

Wordpress Design Strategist

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