The Digital Strategy Roadmap

Complete Website & Marketing Framework for Coaches, Consultants & Service-Based Business

Your Website Should Be Your #1 Client Acquisition Tool. Is It?

Your Website Is Your Most Effective Marketing Tool

Most coaches and consultants treat their website like a digital business card. It’s something that looks professional but doesn't actually do anything for their business.

Meanwhile, the top 1% of coaches use their websites as sophisticated client acquisition systems that work around the clock, attracting premium clients while they sleep.

The difference? They follow a strategic roadmap instead of crossing their fingers and hoping for the best.

The painful truth about websites today

Your website might look stunning, but without a strategic system behind it, you're missing out on potential clients and revenue.

No clear strategy

Beautifully designed but lacking purpose and direction

Generic messaging

Fails to differentiate you from countless other coaches

Client journey

Missing clear pathways from visitor to paying client

Absent email marketing

Overlooking the proven $44 for every $1 spent ROI opportunity and connection with your people

Technical vulnerabilities

Security risks, performance issues, and ongoing maintenance problems

Stagnent performance

No data-driven improvement or scaling strategy

Sound familiar? You're not alone.

Most coaches invest thousands in a pretty website, then wonder why their phone isn't ringing.

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Is this digital strategy guide for me?

Yes, this is for me

✓ Established coaches and consultants ready to scale their client acquisition

✓ Service-based entrepreneurs who know their website should be doing more

✓ Business owners tired of tech stress and maintenance nightmares

✓ Professionals who want strategy and systems, not just tactics

✓ Coaches ready to leverage email marketing’s incredible ROI potential

Not for me right now

𝐗 Coaches just starting out who haven’t defined their niche yet

𝐗 Anyone looking for a quick fix or magic bullet

𝐗 Business owners who want someone else to do the thinking for them

𝐗 People satisfied with their current lead generation results

What if your website could work as hard as you do?

black and white image of apple computer on desk

Imagine having a website that actively works for you 24/7 - attracting qualified prospects while you sleep, showcasing your expertise through strategic content, and guiding visitors through a seamless journey from curious browser to scheduled consultation. Your website becomes not just a digital presence, but your most effective business development tool.

Imagine having a website that:

Attracts your ideal clients with strategic content and SEO
Converts visitors into subscribers with compelling opt-ins
Nurtures leads with email sequences that build trust
Stays secure and reliable without constant tech emergencies
Grows with your business instead of holding it back
Generates predictable leads through proven systems

A proven 5-stage framework

Introducing: The Digital Strategy Roadmap

This isn't another generic "how to build a website" guide. This is a comprehensive business system developed specifically for coaches, consultants and service-based businesses who understand that their digital presence should generate ROI, not just look pretty.

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Digital Assessment
Here's Your Complete Digital Success System:
Before you build, you need to know where you stand. Get crystal clear on your current digital gaps, uncover hidden opportunities, and set strategic intentions for maximum impact. No more guessing—just clarity.
Stage 3: Attracting Traffic
Time to get found. Master SEO fundamentals that actually work for coaches, create valuable content that positions you as the go-to expert, develop irresistible lead magnets that capture your ideal clients, and build your authority through strategic content marketing.
Stage 1: Laying the Foundation
Get rooted in what matters. Craft your brand identity that attracts premium clients, define your business model with precision, and set up the professional infrastructure that makes your business look and feel legitimate from day one.
Stage 4: Optimize for Growth
Your system is working—now make it work better. Track what's converting with proper analytics, automate your follow-up sequences, implement the right tools for sustainable growth, and create systems that scale without burning you out.
Stage 2: Building the Base (Ultimate Homepage)
Your digital home base starts here. Design a homepage using our proven framework: Hero section that hooks, Problem + Promise that resonates, Services overview that converts, About section that builds trust, social proof that sells, and clear CTAs that guide action.
Your Digital Toolbox
Everything you need in one place. Our carefully curated toolkit includes: Moxie CRM for client management, FluentCRM for email marketing, essential WordPress tools, security recommendations, and the exact hosting setup that prevents downtime disasters.

Plus, Get These Game-Changing Bonuses

Bonus #1: Email Marketing Essentials Guide

Transform your website visitors into paying clients Learn how to:

Choose the right email platform
Generate sign-ups with valuable content strategies
Write welcome emails that make crucial first impressions
Create automated sequences that nurture leads while you sleep
Build consistent communication that keeps you top-of-mind
Set up campaigns and automation for ongoing value delivery

Bonus #2: WordPress Maintenance & Security Guide

Protect your digital investment and sleep soundly knowing your website is secure, fast, and reliable. Includes:

Comprehensive security strategies (with 30% of the internet on WordPress, you’re a target)
Weekly, monthly, quarterly, and yearly maintenance checklists
Disaster recovery planning and backup strategies
Reliable hosting recommendations (escape shared hosting nightmares)
Troubleshooting guide for common website emergencies
Proactive maintenance approach that prevents costly downtime

Meet Your Guides:
Steve & Lisa from JoLi Design Solutions

We’re the husband-and-wife team behind JoLi Design Solutions, and we’ve been helping coaches and consultants transform their websites into client magnets for years.

Steve brings the technical expertise—hosting optimization, security implementation, maintenance strategies, and making sure your digital foundation is rock-solid and reliable.

Lisa focuses on strategy, conversion design, and the email marketing systems that keep qualified leads flowing into your business consistently.

Together, we’ve seen what works (and what doesn’t) when it comes to coach websites. This roadmap contains everything we wish every coach knew before they invested in their online presence.

Your Investment

Free for a limited time

Why Free?
We could easily charge $297 for this complete digital system. It contains the same foundational principles we use with our done-for-you clients who invest thousands with us.

But right now, we're making it available at no cost because we believe every coach deserves a website that actually works as a client acquisition system.
Bonuses!
Plus the exact email marketing strategies that generate $44 for every $1 spent, plus the maintenance systems that prevent the tech disasters we see coaches regulalry face.

Ready to Transform Your Website Into a Strategic Client Magnet?

Get the complete system that turns your WordPress site into your most powerful business asset, with email marketing that delivers incredible ROI and maintenance strategies that give you peace of mind.

Get instant access to the complete 5-stage framework + both bonuses